Fit-for-purpose and original work boot brand, Blundstone, has embarked on its 2020 partnership with hit television series, The Block. With last year’s series pulling in a national audience of 2.56 million, and the contestants taking home a total of $2.4 million, this year’s show is set to be another huge success. The first episode of the 16th season aired on 23rd August, and saw the highly anticipated return of five new teams transforming five period homes through the 1910s, 20s, 30s, 40s and 50s – putting their safety boots to the test.
Blundstone are proud to be the official footwear provider for this new series of The Block, Australian TV’s authority on building, home renovation and interior design. The iconic show also comes at a time when Australians are staying indoors more than ever, and are looking for new ideas to update their homes. This year’s show provides valuable insight into creating a home for a specific period look and accentuating special elements of your home that may have been there throughout decades, while also highlighting the need for the right tools on the job, right down to footwear! The perfectly matched partnership also comes at a pinnacle time for the brand as they mark 150 years of providing quality work boots.
“We are excited to start our collaboration with The Block and are thrilled that the Blundstone Safety Boot Range is able to provide protection and support to everyone involved, giving them the confidence to tackle the hardest of challenges,” says Adam Blake, Blundstone Co-Chief Operating Officer for Global Brands, Sales and Range Management. “With Australia being in the midst of a home improvement frenzy, we hope that viewers gain inspiration for renovation projects they can undertake at home or in their outdoor spaces, and realise that Blundstone boots are the perfect footwear for DIY jobs”.
Contestants have been given a gift pack with #892 or #992 safety boots, waterproof spray, caps, socks and gumboots – all the essentials needed for their projects.
As part of the partnership, Blundstone is also embarking on a collaboration with its retail partner, home improvement and hardware wholesaler, Mitre 10. This includes in-store collateral, digital presence and co-branded TV commercials while the show is on air.
The Blundstone range has boots that are suitable for all home renovation jobs, no matter how big or small, indoors or outdoors, with kids’ sizes for little home-helpers! Some styles offer water resistant qualities and all products are committed to being durable and of high quality, with innovation being key in the development of each boot.
The Blundstone safety boot range complies with AS 2210.3:2019 and ASTM F2413-18 standards, are available where hard work is taken seriously via select stores throughout Australia, and backed by a 30-day comfort and six-month manufacturing guarantee.
For further information, please visit blundstone website.
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