An earthmoving company has painted one of their machines bright pink in support of the National Breast Cancer Foundation’s Real Men Wear Pink campaign.
Dunns Earthmoving, a leading provider of earthmoving and related services within the Cooper-Eromanga Basin, is doing their part to raise awareness and funds for breast cancer research.
The Adelaide-based company is made up of around 90 FIFO workers and boasts a largely male dominated workforce, which they say is the perfect demographic for this initiative.
“I guess what we’re trying to get out there is that breast cancer doesn’t just affect women, men are affected too,” Dunns Earthmoving CEO Sue Dunn said.
“Because most of our workforce is made up of men it was important for us to spread the important message and raise much needed funds for research.”
Dunns haven’t just stopped at painting an entire piece of their earthmoving machinery – they have also introduced Pink Sunday’s to the workforce, encouraging all staff to wear pink work shirts every Sunday while they’re on site or a face donation towards the charity.
“These initiatives have raised over $25,000 already,” Sue said.
“We’re hoping to reach our target of $50,000 in the coming months.”
The company is not only challenging their workers to wear pink, but other businesses to participate in the campaign as well.
Through Real Men Wear Pink, Australians can help the National Breast Cancer Foundation move closer towards its goal of zero deaths from breast cancer by 2030.
To get involved, register a fundraising page at www.realmenwearpink.org.au.